Every Google review answered within the hour, in replies that never confirm anyone was a patient. Your listing, hours and accepted insurance kept accurate. From $49 a month — roughly what one new patient is worth in a single visit.
No setup fees · Cancel anytime · 30-day money-back guarantee
A patient in pain picks from three pins on a map
They search “dentist near me” or “emergency dentist,” glance at three practices, and read the two most recent reviews on each. That is the whole decision — credentials and technology do not enter the picture until after the call is booked.
Dental reviews cluster around two themes that read far worse than they are: billing surprises, and insurance that turned out not to be accepted. Both look like dishonesty to a stranger, and neither can be corrected in public — explaining what happened would confirm the person was a patient.
So the one instinct every practice has is the one thing it must never act on. Most say nothing at all. We answer instead, within the hour, in language built around that constraint.
What our dental review management covers
Daily work on the profile new patients actually see — not a dashboard that tells you a review arrived and leaves the writing to your front desk.
Every review answered within the hour
Billing confusion, wait times, a nervous first visit, a five-star thank you — all answered in your practice’s voice, disclosing nothing. Anything alleging harm is escalated to you first.
Insurance & services kept current
Accepted plans, financing, whether you take new patients, emergency availability, implants, Invisalign, sedation — the attributes patients filter on, updated as they change.
Weekly Google Posts
New hygienists, whitening offers, back-to-school checkups, open slots — published on a schedule with fresh photos. The activity signal Google reads as a practice that is open and busy.
Competitor tracking
The three practices genuinely competing with you for the same search — their rating, their review velocity, and a plain-English read on why you sit above or below them this week.
Listing & pin protection
Suite numbers, phone consistency across directories, Maps pin accuracy, suggested-edit monitoring. A wrong suite number in a medical building sends a patient in pain to the wrong door.
A free dashboard, forever
Every reply, post and escalation logged, so your practice manager sees exactly what was published on your behalf. It stays free even if you cancel.
How we reply without confirming anyone was a patient
A reply never confirms or denies that the reviewer was seen. It never references a visit, a date, a procedure, a treatment plan, a quoted price, or a specific dentist’s involvement — and it never corrects a claim by supplying something the reviewer left out.
Acknowledging the relationship is itself a disclosure, and practices have been penalised for replies that argued the facts. What a reply does instead: acknowledge the concern in general terms, state how the practice normally handles that issue, and give a direct number so the conversation leaves the public profile.
Anything alleging harm, negligence, discrimination or a billing dispute is flagged to you and never published without your sign-off.
This describes how replies are written. It is not legal or compliance advice — run the approach past whoever handles compliance for your practice before switching it on.
Priced per location, not per dentist
A practice with three associates at one address pays once. Most start here and add a one-time service only if the rating needs repair first.
Your practice’s Google reviews and listing, managed every day.
- Replies within the hour, disclosing nothing
- Insurance & services kept accurate
- A Google Post every week
- Top 3 competing practices tracked
- Sensitive reviews escalated first
- Free dashboard, forever
Around-the-clock replies, 2–3 posts weekly, continuous optimisation. For multi-associate practices with higher review volume.
For a rating already damaged by a billing dispute, a departed associate or a review-bombing. Replies, policy disputes and a review push.
Real people call the patients you nominate and walk them to your review page. 50, 150 or 300 calls, with a full report.
New practice, a move, a partnership change, or duplicate listings left behind by a former associate. Claimed, corrected, verified.
Where your practice website actually stands — authority, backlinks, keyword visibility and your highest-impact quick wins.
SEO & AEO, ads management and everything else we run for local businesses, priced individually.
Against the two alternatives you actually have
Dental reputation platforms are priced for DSOs. Here is the honest comparison for an independent practice or a small group.
| Front desk doing it | Dental reputation platform | The Star Company | |
|---|---|---|---|
| Monthly cost | $0 + staff hours | $300–$1,000+ per location | $49–$99 per location |
| Reply time | Days, or never | 24–72 hours | Under 1 hour |
| Who writes the reply | Whoever has a minute | You do — from a template | We do |
| Sensitive reviews escalated | No process | Sometimes | Always, before any reply |
| Insurance & services accuracy | When someone remembers | Monthly review | Continuous |
| Competitor tracking | No | Higher tiers only | Weekly, included |
| Practice-management integration | — | Yes — Dentrix, Open Dental | No |
| Contract | — | 12 months typical | None |
That second-to-last row is the real trade. If you want review requests firing automatically out of Dentrix, a dental platform does that and we don’t. If what is actually unmanaged is the Google listing new patients see first, this costs a fraction of theirs — and the writing is done for you rather than handed back.
Four steps, about ten minutes of your time
Pick your plan
$49/mo per location, or $99 for Pro. Monthly or annual. No setup fee.
Add us as a manager
A 60-second step inside your Google Business Profile. You stay the owner and can revoke access anytime.
Set your rules
Your tone, your escalation list, anything your compliance lead wants excluded. Nothing outside those rules is published.
It runs
Daily work, visible in your dashboard. Ranking movement typically starts in 2–4 weeks.
+178 reviews, and 67% more new patients
A practice whose rating no longer matched the chairside care. Managed replies, a consistent posting schedule and a review collection push took it to the top of the map pack for its area.
Who this is for
Any dental practice where a stranger’s first impression forms on a map, before anyone reads a credential.
Not a dental practice? See healthcare reputation management for medical practices, or Google Business Profile management for everything else. No listing yet, or one still under a former partner? Start with Listings & Maps setup.
Tools to check where you stand
Dental reputation management FAQs
How much does dental reputation management cost?
Ours starts at $49 per month per location for the AI Local SEO Agent, or $99/month for Pro. Annual billing saves 50%. One-time services are priced separately: $449 for reputation repair, from $199 for review collection calls, and $149 for listings and Maps setup. Dental reputation platforms typically start around $300 per location per month and run past $1,000 for groups, usually on a twelve-month contract.
Can a dentist respond to a negative patient review?
Yes, but with a hard limit. A reply must not confirm the reviewer was a patient or reveal anything about their treatment, because acknowledging the relationship is itself a disclosure. Practices have been penalised for replies that corrected a reviewer by supplying appointment or treatment details. Acknowledge the concern generally, state the practice standard, and move it to a private channel. We are not lawyers — have your compliance lead review the approach first.
How do I reply to a review about cost or insurance?
This is the most common negative theme in dental and the easiest to get wrong. Do not explain what the patient was quoted, do not name the plan, and do not say what was or was not covered — all of that confirms the relationship. Acknowledge that cost surprises are frustrating, state that the practice provides written estimates and verifies benefits before treatment, and give a direct number. Draft one free with the review response generator.
Can you remove bad reviews from my practice’s Google profile?
Only reviews that break Google’s policies — fake, spam, abusive, off-topic, or left by someone who was never seen — can be removed, and we file those disputes as part of Reputation repair. A genuine negative review cannot be deleted by anyone, including Google support. What works is replying carefully and outweighing it with fresh positive reviews.
Is pricing per dentist or per location?
Per location. A practice with three associates at one address pays $49/month, not $147. If you run separate provider listings alongside the practice listing, or several offices, get in touch and we will price the group.
Do you integrate with Dentrix, Eaglesoft or Open Dental?
No. We do not touch your practice management software, which also means we never see patient records. Review requests are handled through our review collection calls using a list you provide, rather than an automated trigger out of your PMS.
How long before I see results?
Local ranking movement typically starts in 2–4 weeks, with meaningful gains by 60–90 days. Reply times and listing completeness improve immediately — those are the fastest signals Google picks up. Rating recovery takes longer, because it depends on new reviews outweighing the old ones.
Is there a contract?
No. Every subscription is month-to-month, or annual if you want the 50% discount. Cancel anytime — the Agent stops working on your profile and your dashboard stays free. There is also a 30-day money-back guarantee on the Agent plans.
New patients read the reviews first
Before the credentials, before the website, before the call. Make sure someone is answering them — carefully.
No setup fees · No contract · 30-day money-back guarantee