The Google review plate that asks every customer for you

A Google review plate is a solid, programmable plate that sits on your counter and carries the link to your business's Google review page. A customer holds their phone near it and NFC opens the page, or they point a camera at the QR code on its face and land in the same place. Either way it takes one action and about three seconds.

The word plate is doing real work here. A review card is printed plastic. A review sticker is vinyl on a window. A plate is a machined piece of metal or cast acrylic with a weighted stand attached — heavy enough that a tap doesn't move it, finished well enough that it reads as part of your counter rather than a piece of marketing left on it.

That matters more than it sounds. The plate is the only review request that works on every single customer without a staff member remembering to ask. It is in front of the person who pays, checks in, or waits for their order, on the busy days as well as the quiet ones.

1. You set the link once. Hold your own phone to the plate, open the setup page and paste your Google review URL in. Around two minutes. Send us your listing at checkout instead and we programme it before it ships.
2. The customer taps or scans. Their phone reads the NFC chip from a couple of centimetres away, or their camera reads the QR code. Your Google review page opens with the star selector already loaded.
3. They post. A rating and a sentence, and it's live on your listing. The whole interaction runs about ten seconds — roughly the window you have before someone's attention moves on.

Nothing to charge, nothing to pair, nothing running in the background. The NFC chip is passive: it draws its power from the phone reading it. A plate bought today behaves identically in five years, and the link inside it can be changed as often as you like at no cost.

Every plate carries the same chip and opens the same page. What you are choosing between is the material on your counter, the impression it makes, and whether you want the AI review screen in front of Google.

Acrylic is the cheapest way to put a plate on every counter you own. Steel is where most single-location businesses land — real surgical steel, mirror-polished, weighted, and quietly neutral against any brand. Gold is for counters where the object itself is part of what you're selling.

The AI-assisted plates add one screen before Google: the customer picks a star rating, an AI drafts a review in their own words, and one tap copies it and opens Google to post from their own account. It exists because a blank review box is where most reviews die — people mean to write something, can't think how to begin, and close the tab.

Every plate we make does both, so this isn't a decision you can get wrong. But they behave differently, and knowing which your customers reach for tells you where to put the plate.

NFC is faster and closer. A tap needs the phone within a few centimetres, which suits a payment counter or reception desk where the customer is already leaning over it. No camera app, no focusing, no aiming.

QR works at distance. A QR code on a review plate reads from a metre or more, which matters at a host stand, a waiting area, a drive-thru window, or anywhere the customer isn't right on top of it. It also covers older phones and anyone who'd rather not touch a shared surface.

In practice most businesses see both used — NFC by customers who already tap to pay, QR by everyone else. If you want to test the destination before you buy, our free Google review QR code generator will build the link for you at no cost.

• One per till, not one per shop. Customers only use what is physically in front of them. Three checkout points want three plates; a single plate at one of them collects roughly a third of what it could.
• Put it where money changes hands. The payment moment is when the customer is most positive and least rushed. A plate two feet from the card reader outperforms one by the door, every time.
• Keep it at or near eye level. Below the counter lip it disappears. On a raised surface or a shelf behind the register it reads from across the room.
• Give it clear space. A plate surrounded by mints, business cards and flyers becomes part of the clutter and stops being seen.
• Turn it toward the customer, not the staff. It sounds obvious. It is still the most common mistake in the photos owners send us.

Multi-location operators usually mix materials rather than buy one of everything: a gold or steel plate at the counter customers see first, acrylic plates at the rest. Every plate is sold in 1, 3, 5 and 10 packs, and the per-plate price drops as the pack gets bigger.

A plate is stationary and passive. It works on every customer who comes to your counter without anyone having to do anything, which is exactly why it outperforms a staff member who is supposed to remember to ask.

A Google review card is pocket-sized and active. Someone has to hand it over, but it goes where a counter can't — into a bill folder, a delivery bag, a stylist's apron, a tradesperson's van.

A Google review sign is bigger and further away: a window, a wall, a waiting room, a table tent. It gets seen by people who never reach your counter at all.

Most businesses with a fixed counter should start with a plate. Mobile services and delivery should start with cards. Businesses that have both a counter and a team out in the field usually end up running both: a plate at the till, cards in the field.

No. NFC is built into the phone — they hold it near the plate and a notification opens your Google review page. Anyone whose phone doesn't read NFC scans the QR code on the front instead. Nothing to download, no account to create, either way.

Yes. iPhone 7 and later read NFC tags straight from the lock screen, and effectively every Android phone from the last several years does the same. The QR code on the face of the plate covers everything else.

Yes. You paste in your own Google review URL, so customers land on your listing rather than a search result or the wrong branch. Multi-location businesses can set every plate to a different location.

As often as you like, free, for the life of the plate. Point it at Google now and a seasonal menu, a booking page or a promotion later. Nothing is locked at the factory.

Yes — with one rule worth knowing. Google's policies prohibit review gating: filtering customers by how happy they are and only sending the positive ones to your listing. Our plates don't do that. Every customer who taps gets the same page, whatever they intend to write, and the review is posted from their own Google account in their own words. You are removing friction, not selecting who gets to speak. Offering a discount or a freebie in exchange for a review is the part that breaks the rules, so don't.

The Steel Plate at $60 is the one most single-location businesses land on — real surgical steel, weighted, reads well on any counter. Go gold if the counter is part of the impression you sell. Go acrylic at $29.99 if you're covering several stations cheaply. Go AI-assisted if your problem is customers who open the review box and don't write anything.

We do. The Sovereign is 24K gold set with natural diamonds — either the Google "G" in diamonds or your own logo — made to order at $700. It's a flagship-counter object and an owner's gift, not an everyday plate, and it does exactly the same job as the $29.99 acrylic one.

The metal plates are weighted specifically so a tap doesn't shift them — that's most of the reason they're machined from solid steel rather than moulded from plastic. The acrylic is lighter, so it's happier on a shelf than at a busy register.

No. A plate is a one-time purchase. No subscription, no per-scan charge, no dashboard to renew, no cap on how many reviews it collects.

Yes — we hand-finish plates in your colours with your logo for $30 per design, and our team builds the artwork with you after you order.

Plates ship free anywhere in the US and normally leave our facility within 24 hours, usually reaching you inside three days. The Sovereign is made to order and takes longer — we confirm the timeline with you directly.

Send it back within 30 days. Every plate is also covered by a one-year warranty against defects from the day it's delivered.