Our healthcare reputation management service handles the Google side of your practice's reputation — every patient review answered within the hour in replies written to disclose nothing, your listing kept accurate across providers and locations, and your local competitors tracked — so the patient searching for a doctor near them books with you.
Every other business can answer a bad review by explaining what happened. A medical practice cannot. Confirming that the reviewer was ever a patient is itself a disclosure — which means the single most common instinct, correcting the record, is the one thing your practice must never do in public. So most practices do nothing at all, and the unanswered one-star sits at the top of the profile that new patients read before they call. We handle it from $49/month, in replies built around that constraint.
No setup fees · Cancel anytime · 30-day money-back guarantee
What is healthcare reputation management?
Healthcare reputation management is the ongoing work of monitoring, responding to and growing the reviews patients leave about your practice — and keeping the Google listing behind them accurate and active so you appear when someone searches for your specialty nearby. It covers replying to every review within the constraints healthcare places on what can be said, keeping provider names, specialties, insurance and hours current, publishing posts, and steadily generating new reviews so one complaint doesn't define the practice.
Patients research differently from other consumers. They search a symptom or a specialty, land on a map with three practices on it, and read the two most recent reviews. The rating isn't a nice-to-have — for most practices it is the entire first impression, formed before anyone sees a credential.
How we reply without disclosing anything
This is the part that makes healthcare different, so it's worth being specific about what we do.
Replies never confirm or deny that the reviewer was a patient. They never reference a visit, a date, a procedure, a diagnosis, a provider's involvement, or anything the reviewer did not state publicly themselves — and they never correct a factual claim by supplying information the reviewer left out. What a reply does is acknowledge the concern in general terms, state the practice's standard, and give a direct phone number or email so the conversation moves off a public profile entirely. Anything alleging harm, negligence, discrimination or a billing dispute is flagged to you and never answered without your sign-off.
This describes how replies are written. It is not legal or compliance advice, and your practice should run the approach past whoever handles your compliance before you switch it on.
What our medical practice reputation management includes
Every review answered within the hour
Wait times, front-desk manner, billing confusion, a five-star thank you — all answered in your practice's voice, disclosing nothing, with sensitive allegations escalated to you first.
Provider & specialty accuracy
Primary and secondary specialties, services, accepted insurance, new associates, departures, telehealth availability and holiday hours — kept current on the listing patients actually see.
Weekly Google Posts
New providers, new equipment, seasonal health reminders, appointment availability — published on a schedule with fresh photos, which is the activity signal Google reads as an operating practice.
Competitor tracking
The three practices you actually compete with for the same specialty search, monitored weekly — their rating, their review velocity, and why you're above or below them.
Listing & pin protection
Name, address and phone consistency across directories, Maps pin accuracy, and suggested-edit monitoring — a wrong suite number or an old phone number sends patients somewhere else.
A free dashboard, forever
Every reply, post and escalation logged, so your practice manager can see exactly what was said on your behalf. Stays free even if you cancel.
Healthcare reputation management pricing
Priced per location, not per provider — a four-physician practice at one address pays once. Most practices start with the AI Local SEO Agent and add a one-time service if the rating needs repair first.
AI Local SEO Agent
Your practice's Google reviews and listing, managed daily.
- Review replies within the hour, disclosing nothing
- Providers, specialties and insurance kept accurate
- A Google Post every week + scheduled photos
- Top 3 competing practices tracked weekly
- Free dashboard, forever
AI Local SEO Agent — Pro
For practices with higher review volume and more to lose from a slow reply.
- Around-the-clock review replies
- 2–3 optimised Google Posts weekly
- Continuous, not periodic, optimisation
- Deeper competitor intelligence
- Priority done-for-you work
Reputation repair
For a rating damaged by a billing dispute, a departed provider or a review-bombing.
- Professional replies to negative reviews
- Disputes filed on policy-violating reviews
- A review-generation push to lift your average
- A prevention plan so it stays healthy
Google Review Collection Service
Real people call the patients you nominate and walk them to your review page.
- Starter — 50 calls — $199
- Growth — 150 calls — $449
- Pro — 300 calls — $799
- Full report of calls made and reviews landed
Local listings & Maps setup
New practice, a move, a merger, or duplicate listings left by a former provider.
- Profile created or claimed, fully optimised
- Correct specialty categories & attributes
- Name, address, phone & hours synced across directories
- Google Maps pin verified to the right suite
Deep SEO Report
See where your practice website stands before you spend a dollar on marketing.
- Domain authority & trust score
- Backlink and referring-domain profile
- Keyword visibility + organic traffic estimate
- Your highest-impact quick wins
Every subscription is month-to-month — or go annual on the Agent plans and save 50%. See all Google services →
Healthcare reputation management, compared
| Practice manager doing it | Healthcare reputation platform | The Star Company | |
|---|---|---|---|
| Monthly cost | $0 + staff hours | $300–$1,000+ per location | $49–$99 per location |
| Review reply time | Days, or never | 24–72 hours | Under 1 hour |
| Who writes the reply | Whoever has a minute | Usually you — from a template | We do |
| Sensitive reviews escalated | No process | Sometimes | Always, before any reply |
| Listing & provider accuracy | Updated when someone remembers | Monthly review | Continuous |
| Competitor tracking | No | Higher tiers only | Weekly, included |
| Healthgrades / Zocdoc / Vitals | Whatever you do yourself | Yes | Google only |
| Contract | — | 12 months typical | None |
That second-to-last row is the honest trade. If multi-site physician review management is what you need, an enterprise healthcare platform covers it and we don't. If the gap is your Google listing — the one most new patients see first — this costs a fraction of theirs.
How it works
Pick your plan
$49/mo per location for the Agent or $99/mo for Pro. Monthly or annual — annual saves 50%. No setup fee.
Add us as a manager
A 60-second step inside your Google Business Profile. We send click-by-click instructions the moment you subscribe. You stay the owner.
Set your rules
Your tone, your escalation list, and anything your compliance lead wants excluded. Nothing outside those rules gets published.
It runs, you practise
Daily work on your profile, visible in your dashboard. Local ranking movement typically starts in 2–4 weeks.
Results from managed profiles
Who this is for
Dental practice? We have a page for that — see Google Business Profile management in the meantime. No listing yet, or one still under a former provider? Start with Local listings & Maps setup.
Free tools
Healthcare reputation management FAQs
How much does healthcare reputation management cost?
Ours starts at $49 per month per location for the AI Local SEO Agent, or $99/month for Pro. Annual billing saves 50%. One-time services are priced separately: $449 for reputation repair, from $199 for review collection calls, and $149 for listings and Maps setup. Healthcare reputation platforms typically start around $300 per location per month and run well past $1,000 for multi-site groups, usually on an annual contract.
Can a medical practice legally respond to online reviews?
Yes — but with a hard limit. A reply must not confirm that the reviewer was a patient or reveal anything about their care, because acknowledging the relationship is itself a disclosure. Practices have been penalised for replies that corrected a reviewer's account by supplying visit details. Our replies are written to that constraint: acknowledge in general terms, state the practice's standard, move the conversation to a private channel. We're not lawyers, and your compliance lead should review the approach before you switch it on.
How do I respond to a negative patient review?
Thank them for the feedback, acknowledge the general concern without confirming they were seen, state how the practice normally handles that issue, and give a direct phone number or email. Do not name a provider, do not reference a date or a visit, do not dispute their account, and do not supply any detail they didn't publish themselves. Draft one free with our AI review response generator.
Do you manage Healthgrades, Zocdoc or Vitals reviews?
No. We work on your Google Business Profile only. That's where most patients searching a specialty near them start, and where the map pack is decided. If physician-directory review management is the priority, an enterprise healthcare platform is the right tool and we'd tell you so.
Can you remove bad reviews from my practice's Google profile?
Only reviews that break Google's policies — fake, spam, abusive, off-topic, or left by someone who was never seen — can be removed, and we file those disputes as part of Reputation repair. A genuine negative review can't be deleted by anyone. What works is replying carefully and outweighing it with fresh positive reviews.
Is pricing per provider or per location?
Per location. A practice with four physicians at one address pays $49/month, not $196. If you run individual provider listings alongside the practice listing, or several sites, get in touch and we'll price the group.
How long before I see results?
Local ranking movement typically starts in 2–4 weeks, with meaningful gains by 60–90 days. Review response times and listing completeness improve immediately. Rating recovery takes longer, because it depends on new reviews outweighing old ones.
Is there a contract?
No. Every subscription is month-to-month, or annual if you want the 50% discount. Cancel anytime — the Agent stops working on your profile and your dashboard stays free. There's also a 30-day money-back guarantee on the Agent plans.
New patients read the reviews first
Before the credentials, before the website. Make sure someone's answering them — carefully.
No setup fees · No contract · 30-day money-back guarantee